Popular Culture Review Vol. 24, No. 2, Summer 2013 - Page 136

132 Populär Culture Review same genetics fforn seeds, reflecting how plants left to develop on their own become genetically diverse. W hile Stewart Claims this is a study o f the botany o f alcohol production, it is, in truth, an examination through many disciplines which each reflect how important alcohol is to its consumers. Although the entries for each plant are relatively short, the information is complete in terms o f our understanding these beverages whose place in culture, populär or not, is indisputable. Susan Hoemer, University o f Nevada at Las Vegas Gender, Branding, and the Modern Music Industry: The Social Construction of Female Populär Music Stars K ristin J. L ieb R o u tled ge T aylor & Francis G roup, 2 0 1 3 There is something deeper going on in Kristin Lieb’s book, Gender, Branding, and the Modern Music Industry, than just the work at hand. Though this work is a powerful condemnation o f the process o f branding human beings in the music industry, it also disc