Popular Culture Review Vol. 24, No. 2, Summer 2013 - Page 10

6 Populär Culture Review offer a retum to a worry-free, harmonious time, and those men (and the occasional woman)— “overgrown children” who have never left their adolescent passions and activities behind. No matter which “ child” a slots m arketer attracts, his casino floor has the machines needed to attract the subject’s attention and keep him or her playing for hours. M iddle-class American players raised on Viewmaster images and the World Book Encyclopedia leam ed early that ancient civilizations were fascinating. Viewmaster presented