Popular Culture Review Vol. 24, No. 1, Winter 2013 | Page 84

80 Populär Culture Review women’s advancement” (Wolf 10). Women who, as a payoff of the second wave feminism, could now develop powerfiil careers and identities of their own, were neglecting these impressive advances in women’s positions by pursuing thin bodies and everlasting youthfulness. Wolf records that thirty-three thousand American women said to researchers that they would prefer to lose up to fifteen pounds rather than strive for a different goal (Wolf 10). A central feature of what Diane Negra calls “the self-surveiling postfeminist subject” in What a Girl Wants? is the Obsession with attempting to kowtow to the societal beauty ideal of the Barbie—the over-exercised, underfed female body—working on the (false) presumption that such beauty would be concurrent with the achieved seif (Negra 119). In pursuit of this elusive ideal, Bridget Jones begins every joumal entry with a careful catalogue of her weight and the number of calories from food and alcohol that she has consumed that day. She dry scrubs her body to reduce cellulite and constantly suffers from guilt for breaking every diet she attempts. In a similar vein, JemimaJ begins with the sentence, “God, I wish I were thin” and Jemima then speaks of her secret hobby of studying the bodies of famous supermodels in glossy magazines and yeaming to look like them (Green 1). Weiner’s heroine, Cannie Shapiro, like Jemima and Bridget, obsesses over her weight and wants to make herseif invisible. This Body Dysmorphic Disorder (BDD) is a patriarchal creation that most women are victims of and strive to overcome by stringent unhealthy diets, over-exercising, and even self-starvation. ************************************************* At the beginning of Bridget Jones ’s Diary, Bridget announces that she weighs 129 pounds and lists the different food she ate that day before she gives the reader any detail of her life. Bridget Jones sets the tone for later chick lit protagonists by being overly critical of herseif for her weight and in a constant state of guilt because. of the diets she thinks she should be following but keeps failing to maintain. Bridget is relatable to the target women readers of chick lit because she embodies most of the obsessions which modern single working women are plagued with. Although she is a healthy woman, she is obsessed with her (completely healthy) appetite, trying to conform to the impossible dimensions of “beautiful women” as propagated by the mainstream media. When she finally does reach the target weight she has yeamed for all her life, people teil her she looks tired and wan. This leaves Bridget nonplussed as the years of sacrifice and always being on a diet to achieve this perfect weight is dashed to nothing when nobody appreciates what should have been the new, improved, thin Bridget. Helen Fielding also ironically comments on the extensive processes of date preparation which women have to undergo to make themselves desirable. Bridget laments: Completely exhausted by an entire day of date preparation. Being a woman is worse than being a farmer-there is so much harvesting and crop spraying to be done: legs to be waxed,