A Historical OverView of Philanthropy
99
dismissive because we still have not actually fed the world, saved the dying, or kept
natural disasters from happening. Still, there remains some unexplainable mysterious
aura that these events have over our imagination. What matters is, though, rock
music has become an instrument of change, despite all the skeptical voices.
In the age of global village and media technology, the goal of making a better
world requires mass movements, which can reach out to masses of people. In this
sense, mass cultural forms and technologies hold out unlimited possibilities, and
rock music is no exception. For better or for worse, there will continue to be
worldwide interest in promoting the development of institutions and practices that
contribute to a better world through rock music. Models for charity rock have drawn
exclusively from the experiences of the Philanthropie events illustrated in my study,
and there will be more endeavors to come. History, after all, repeats itself time after
time.
Yonsei University, Seoul, Korea
Ji Hoon Lee
Works Cited
Berger, Lawrence M. “The Emotional and Intellectual Aspects of Protest Music.”
Journal ofTeaching in Social Work 20 (2000): 57-76. Print.
Brinkley, Douglas. “Educating the Generation called X.” Washington Post
Education Review 3 April 2004: 1. Print.
Bugliosi, Vincent, and Curt Gentry. Heiter Skelter. Ringwood, Vic.: Penguin Books,
1980. Print.
Castells, Manuel. The Internet Galaxy: Reflections on the Internet, Business, and
Society. Oxford: Oxford UP, 2001. Print.
Cloonan, Martin, and John Street. “Politics and Pop Music: From Policing to
Packaging.” Parliament Affairs 50 (1997): 223-234. Print.
De Curtis, Anthony. “George’s Big Night.” Rolling Stone 3 Nov. 2004: 98. Print.
Dettmar, Kevin. J. Think Rock. New Jersey: Prentice Hall, 2010. Print.
Fried, Rona, and L. Berkowitz. “Music Hath Charms.” Journal o f Applied Social
Psychology 9 (1979): 119-208. Print.
Garofalo, Reebee. Rockin* theBoat. Cambridge: South End, 1992. Print.
—. “From Music Publishing to MP3: Music and Industry in the Twentieth Century.”
American Music 17 (1999): 318-354. Print.
Ginsburg, Faye. “Indigenous Media: Faustian Contract or Global Village.” Cultural
Anthropology 6 (1991): 92-112. Print.
Giuliano, Geoffrey. Dark Horse: The Life and Art o f George Harrison. New York:
Dutton, 1997. Print.
Gordon, Phillip, and S. Meunier. The French Challenge: Adapting to Globalization.
Washington DC: Brookings, 2001. Print.
Grossberg, Lawrence. “Rock and Roll in Search of an Audience.” Pop Music and
Communication. Ed. James Lull. Newbury Park: Sage Publications, 1987.
175-197. Print.
Haycock, John, and D. Anderson, D. “Transforming Skills: Pop Music, Adult
Education and Leaming for Social Change.” The 9th Annual AVETRA