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Popular Culture Review 38 24 Here I am not asking about the new economic reality, by which w e make a large number o f extremely small and extremely convenient purchases rather than saving up over time for one large purchase, such as an LP. This is an interesting issue in its own right, one which warrants analysis insofar as it is a significant change in the economic life o f the individual, but it falls outside the scope o f this particular investigation. In particular, the new thousand-papercuts model o f capitalism would seem rife for a Marcusean reading. 25 Martin Heidegger, Being and Time, trans. J. Macquarrie and E. Robinson (New York: Harper and Row, 1962). 26 See esp. Jurgen Habermas, The Theory o f Communicative Action , trans. Thomas McCarthy (Cambridge: Polity, 1987). Habermas sees media as primarily ideological and dialogue as liberating, though both are constitutive o f the individual. For Plato, see Phaedrus, 274c-275b. 27 “From the moment that there is meaning there are nothing but signs. We think only in signs. Which amounts to ruining the notion o f the sign at the very moment w hen...its exigency is recognized in the absoluteness o f its right.” Jacques Derrida, O f Grammatology, trans. Gayatri Chakravorty Spivak (Baltimore: The Johns Hopkins Press, 1976): 50. 28 Cf. Jacobs, 356-358, concerning some tantalizing thoughts from Husserl’s Nachlasssss. Works Cited Adatto, Kiku. Sound Bite Democracy: Network Evening News Presidential Campaign Coverage, 1968-1988. Boston: Harvard University, 1990. Derrida, Jacques. O f Grammatology. Translated by Gayatri Chakravorty Spivak. Baltimore: The Johns Hopkins Press, 1976. Furby, Lita. "Understanding the Psychology o f Possession and Ownership: A Personal Memoir and Appraisal o f Our Progress.” Journal o f Social Behavior and Personality 6, no. 6 (1991): 457-463. Gleick, James. The Information: A History, A Theory, A Flood. New York: Pantheon Books, 2011. Habermas, Jurgen. The Theory o f Communicative Action. Translated by Thomas McCarthy. Cambridge: Polity, 1987. Heidegger, Martin. Being and Time. Translated by J. Macquarrie and E. Robinson. New York: Harper and Row, 1962. Heidegger, Martin. “Building Dwelling Thinking.” In Basic Writings, by Martin Heidegger, 329-331. N ew York: Harper and Row, 1977. Heidegger, Martin. “The Question Concerning Technology.” In Basic Writings, 287-317. N ew York: Harper and Row, 1977. Ihde, Don. Bodies in Technology. Minneapolis: University o f Minnesota Press, 2002. Jacobs, Hanne. “Towards a Phenomenological Account o f Personal Identity.” In Philosophy, Phenomenology, Sciences: Essays in Commemoration o f Edmond Husserl, by Carlo Iema, Hanne Jacobs and Filip Mattens, 333-363. N ew York: Springer, 2010. McLuhan, Marshall. The Gutenberg Galaxy: The Making o f Typographic Man. Toronto: University o f Toronto Press, 1962. “Neil Young: Steve Jobs and I Were Working On the New iPod.” Guardian.com. February 1, 2012, accessed May 11,2012.