Popular Culture Review Vol. 20, No. 1, Winter 2009 | Page 19

The Reality Reality Show 15 perception and placed it in opposition to reality, we will eventually have to confront Cartesian thinking. At the start of his Meditations, Descartes is searching for apodictic knowledge—knowledge that cannot possible be wrong. He begins to doubt everything he has ever thought to be true, realizing that it could, in fact, be erroneous. He doubts what his senses are telling him because he realizes that he can be fooled, he might be mistaken, and that he could even be asleep and dreaming everything around him. All of appearance is thus doubted away as potentially misleading; and then Descartes discovers one thing that he cannot doubt—the only thing that he cannot doubt, in fact—which is the fact the he is doubting. To doubt he is doubting requires a doubting act to do it, thus disproving itself. He cannot doubt that he is doubting, cannot think that he is not thinking, and because of this he concludes that he must be existing in some manner. Perhaps he is just a brain in a vat, or sound asleep in the midst of a complex dream, but one thing is for sure: if he is capable of thinking, he must exist in some manner as a thinking thing. Cogito ergo sum: I think therefore I am. But it is this / with which Descartes is left that proves problematic. It is necessarily an immaterial self, a mere succession of conscious thoughts, and thus is not to be confused with the material body I seem to have. It takes Descartes several more meditations to be able to prove that his material body is real, but by then the dualism is complete. I have a body; I am a mind. It is little wonder, then, that makeover shows focus merely on the body of the person in question, for the physical is the realm of appearance, the realm of manipulation and deception. Whether it is the hardcore plastic-surgery ethos of “Extreme Makeover” or the more fashion-and-makeup oriented “What Not to Wear,” the reality makeover show is always aware that it is dealing with the realm of appearance. As a culture, we are not supposed to think that the physical appearance of a person has anything to do with who he or she really is. We are supposed to think that beauty is only skin deep, and the real person—t he Cartesian mind that is lodged in that body “like a pilot in a vessel”—should be the true focus of our attention. But mind/body duality is yet another manifestation of the reality/appearance divide. It is one thing to argue that we should not ethically and politically judge people based on how well they measure up to a standard of beauty, but it is quite another to say that the body is in no way constitutive of the self, that the flesh is not itself conscious, that our corporeality is just an afterthought of the minds we all truly are. We live in a world of change. It is what Plato called the Realm of Becoming as opposed to the Realm of Being. Time is the enemy, he thought. This realm of changing appearances, of flickering shadows arranged temporally, obscures the true nature of things. The makeover TV show is a show about changing appearances, and as such celebrates the Realm of Becoming. It thus hints both at the immorality of judging others based on their approximation of a cultural standard of beauty, but also at the positive sense in which being-human is beingflesh and being-in-the-world. In a capitalist society, this admission that the