Popular Culture Review Vol. 18, No. 1, Winter 2007 | Page 54

50 Popular Culture Review numbers starting in 1900, although in accordance with the late-nineteenthcentury ideology of “separate spheres”: separate events, separate standards. In 1922, the Federation Sportive Feminine Internationale sponsored the first Women’s Olympic Games, but the experiment did not get far. While many women disliked competition and the increasing commodification—even then— of sport and athletes, many other women, while accepting the segregation of events by sex, wanted at least to be at the same Games as the men. At the same time, as was the case at the level of college sport in America, male sport organizers gained increasing control of women’s competitions (Cahn 59), drawing women’s events into the Olympics while coming to dominate the governing bodies of the Games and international sport federations. In the first half of the twentieth century, women’s involvement in the Olympic Games was concentrated in “feminine” sports like swimming or figure skating