Popular Culture Review Vol. 16, No. 2, Summer 2005 | Page 61

Jacques Derrida Visits Cicely 57 valuable to society than those with less ambitious goals; individuals who read Shakespeare are more intellectual than those who prefer Stephen King; those who watch “quality television” have better taste in entertainment than those ^\1lo prefer such shows as “Gilligan’s Island” and “The Beverly Hillbillies.” By affirming rather than questioning the significance of individual difference as a component of identity, “Altered Egos” declares that there are no problems with an uncritical acceptance of a value system that privileges people on the basis of difference. The failure to acknowledge the issues raised by Deconstruction in effect dismisses their claim to serious consideration, and by transforming these concerns into the stuff of comedy, both episodes reassure viewers that perceived differences are in fact significant, valuable, and no^\fiere near as problematic as modem critical theory argues they are. And the show’s intellectualism—John Thornton Caldwell calls it “a kind of Cliff notes intellectualism”^^—gives it an air of cultural authority it probably ought not to have, for under its auspices, viewers can laugh, breathe an intellectual sigh of relief, and confess to themselves they knew all along that these arguments were really intellectual masturbation. But the issues raised by Deconstmction are really no laughing matter; they have important social, cultural, and political implications. It is hard to say whether Brand and Falsey have done the culture a favor by discussing important issues in such a grossly over simplified manner. But then again. Northern Exposure is entertainment, not academic discourse, and that’s a significant difference. University of Texas-Pan American Donald J. Newman Notes ^ Tom Green, “‘Northern’ stars: Popularity o f Alaskan burg snowballs,” USA Today, September 23,1991. ID. ^ Sanford Pinsker, “Academic Exposure,” Questions 8, no. 3 (1995): 14 ^ Dorothy Collins Swanson, The Story o f Viewers fo r Quality Tel ]