Popular Culture Review Vol. 15, No. 2 | Page 69

The Search for Male Identity within Modern Society 65 by placing a gun into his own mouth and pulling the trigger. Marla arrives to find Jack still alive, and together they watch the buildings collapse as Jack explains, “You met me at a very strange time in my life” (Fincher). When Tyler and Jack created Fight Club it was complete with a set of rules for members, including: “You do not talk about Fight Club” (Fincher). Ironically, critics have violated this foundational rule in their work to describe the themes within the film. Breaking Fight Club^s Rule: Others Talk Too The underlying themes found in Fight Club elicited a wide range of critical responses upon release of the film. They can best be divided into two major categories: first, those that examine the psychosocial impact of reasserted masculinity, and second, those that highlight the film’s critique of consumer capitalism. Traditionally, masculinity has been associated with violence and aggression, and much of the psychosocial evaluation of the film focuses on this facet. Asbjom Grenstad (“One Dimensional Man”), Kevin Boon (“Men and Nostalgia”), and Terry Lee (“Virtual Violence”) discuss how men historically were socialized to be aggressive, but as Boon explains, “the characterization of an aggressive male as a typical man now carries with it the inflection of a slur” (270, emphasis in original). This characterization of masculinity has redefined men’s abilities to express and create valid self-identities, and Fight Club, they argue, acts as a fictional representation of this real-world trend. Other authors, such as Karen Ashcraft and Lisa Flores (“Slaves with White Collars”) and Latham Hunter (“The Celluloid Cubicle”), look beyond the violence and evaluate the link between masculinity and the workplace. These scholars conclude that workplace dominance was once a promise made to young boys, but the advancement of women and minorities into a realm once dominated by straight, white males has resulted in a loss of their position of prestige. Fight Club acts, in their opinion, as a reaction to this masculine powerlessness. Another critical analysis of the film focuses on how the DVD version of the film and the accompanying supplemental text seek to protect the commercial viability of a product by advancing only accepted interpretations of the film. Robert Brookey and Robert Westerfelhaus argue that the DVD acts to deny a perceived homosexual thematic element of how the men of Fight Club (including Tyler and Jack) establish and maintain their own relationships (“Hiding Homoeroticism”). This interpretation was denied by all involved in the film’s production and was further minimized by supplemental material in the DVD version. Brookey and Westerfelhaus argue this strategy is a uniquely powerful rhetorical tool because “Individuals involved in the film’s production are presented in the extra text as having privileged insights regarding the film’s