Popular Culture Review Vol. 15, No. 1 | Page 45

Scientific Hoax as a Technology of Resistance 41 fake virus warning emails and UN petitions, are patterned after the technology of the computer virus rather than the steam engine as they use the very information systems they infiltrate to disseminate a very different message than the one intended by the system administrators. But whatever the pattern for the hoax, the embarrassment it produces always comes with an indirect social message. For a scientific media hoax, the indirect message is always some version of the following: “You think science will save us from ourselves, but it’s only an illusion.” The “reality” that the hoaxer wishes to instill in place of the illusion of popular science in the American imagination varies with the political and social agendas of each hoaxer. In the nineteenth century the big scientific media hoaxers were Edgar Allan Poe, Mark Twain, and Dan De Quille. Poe wished to embarrass his readers for their patronage of scientists instead of artists. He also wished to substitute for the dominant Baconian model of scientific inquiry his own imaginative model as outlined in Eureka. Mark Twain had a slightly different axe to grind in his scientific hoaxing. He wished to sensitize readers to their subscription to the ideal of American progress through industrialization—an ideal which, as graphically illustrated in the “Sand-Belt” chapter of A Connecticut Yankee In King Arthur's Court—actually resulted in the colonization and destruction of non-Westem cultures. Twain’s social project in his hoaxing was not entirely humanitarian, however. He also wished to establish himself, instead of the American scientist, as the only true oracle through which readers could divine the social reality of America. The hoaxing of Dan De Quille evolved even past Twain’s on the social continuum. After Twain returned East, De Quille stayed on in the West for almost thirty years and wrote probably a few dozen hoaxes about science