Popular Culture Review Vol. 14, No. 2, Summer 2003 | Page 76

72 Popular Culture Re\ ic w ideal holds sway across many facets of the advertised worlds of Ralph Lauren. What this means, in essence, is that the whole notion of oldness, of time, of his tory, can not only be tastefully packaged, but more importantly, can hold great appeal to many people hoping to catch a morsel of the finery. The idea of a specific high-class look, or more ac