Popular Culture Review Vol. 11, No. 2, Summer 2000 | Page 81

Digital Production in the 21''* Century 77 Guy, Thomas Edison, Lee de Forest, Vitaphone, and other allied processes that have brought us into the Dolby stereo age of digital sound and image processing. From black and white paper negatives, the cinema has moved swiftly through silver nitrate film, safety film, 3-strip Technicolor, Eastman monopack color film, moveable mattes, split-screen “doubling,” until it now stands on the threshold of the final video transformation, where the film camera ceases to exist, and is replaced by an entirely digital imaging system that will soon replace conventional 35mm production and exhibition process. As critic James Stemgold recently noted, “Within two years, movie theaters are expected to begin installing the first generation of digital projectors. And reels of 35-millimeter film - which are several feet in diameter and very heavy - would, at long last, disappear, to be replaced with electronic projectors that use magnetic tape or discs.” (C l) Using the new “light valve” projection system, Texas Instruments and JVC have both created new machines that use high-definition digital video projection to throw the image onto the theater screen, and exhibitors, as a group, are enthusiastically awaiting the change. Said the president of one large chain of multiplex theaters, “we can’t wait for the day we’re unshackled from the 35-millimeter prints” (Stemgold C2). The advantages for studios and distribution companies are also obvious. No more shipping of prints, no more theft of prints. With the use of satellite technology, the “movie” to be screened can be directly downloaded from a satellite, then stored in computer memory at the theater, ready to be screened as needed, without the rips, tears or scratches that one would find in a conventional 35mm print. Electronic encryption of satellite signals will make piracy all but impossible. One method, as described by Robert Lehmer, “uses a 128 bit algorithm which changes every 1/3 of a second. It would take a super computer six months and between S4 to $6 million to break the code” (Willis 15). So for reasons of cost, security, and ostensibly of image quality, it seems that digital projection as a way of life in theaters is now only months away. While films will still originate on 35mm film for a short time in the future, it seems inevitable that we are headed for a fully-digitized future in the area of moving image production, reception and distribution. And the quality of new “light valve” projection image is being enthusiastically embraced by filmmakers, as well. Notes Martin Cohen, the director of post-production at Dreamworks SKG, “1 went into one demonstration where the only way I could tell the difterence between the film and the electronic version was that the film one had that jittery movement and the electronic one didn’t” (Stemgold C2). This new technology, which has been