Popular Culture Review Vol. 10, No. 2, August 1999 | Page 118

112 Popular Culture Review literature thus made its appearance at least by the 7th century A.D. and the new philosophy, literature, and art encouraged devotional theism that already had a long history on the Indian soil. The ideas and feelings expressed in the devotional philosophy, literature, and art were not new, but compared to the earlier theistic expressions, they were closer to the deeper feelings of the common folk and had considerable appeal for them. The devotional hymns, in particular, had a signifi cant impact on the lives of the common folk and Bhakti songs could be routinely heard ever5rwhere and at all times, diligently hummed and sung by the masses. The great stories of the traditional past, mythological backgrounds, and exhorta tions to virtuous conduct also found a place in the works of the saint-poet-philoso phers and these were presented for the masses in vernacular hymns all over India.^ As it was to satisfy the emergent philosophical and artistic needs of the common folk, the new philosophy, literature, and art was also a part of the ongoing revolt against increased formalism, ritualism, and corruption in the Hindu tradi tion. In the Upanishadic period, sacrifices had already yielded ethical and moral problems and people had a growing urge for other forms of knowledge and prac tices, instead of the Vedic rituals. They developed a particular fascination for de votional theism and the guardians of the Vedic tradition were concerned about this development. They knew that the rise in the urge for devotional theism was partly due to prevalent flaws in the Vedic tradition and practices and partly due to other non-Vedic and non-Aryan cultural influences of the times. Of the three main paths for spiritual uplifting and attainment of Moksha (salvation) in the Indian Hindu tradition, Jnana — the path of knowledge — was too dry and hard for the masses, and Karma — the path of daily rituals and religious performances — was often too cumbersome. Compared to these two, the path of Bhakti (devotion and devotional service) was easier and it emphasized only unconditional love, surrender, rever ence, and devotion toward the Supreme Personality of Godhead and His different incarnations and representations. This path was concerned about neither the theo logical intricacies in the Hindu tradition nor the intricate ritualistic observances. It became quite popular with the masses. The masses also found the Personal Su preme and His different incarnations and representations (as compared to the Su preme Abstraction or Abstract Brahman — the conception that God is formless) to be more loving and lovable and all-merciflil, all-powerful, and all-knowing. Through exuberant practices, a Bhakta found an easier and more practical way to day-today happiness, a protected living, and attainment of the goal of Moksha. The Bhakti sentiments were expressed toward the Supreme Personality of Godhead, His male and female incarnations and representations, other heavenly bodies, and even many animate and inanimate objects attributed to have spiritual powers and impacting the lives of the people. In the practical sense, however, it did not matter whether it was the Supreme Person, His incarnations and representations, other heavenly