Popular Culture Review 29.1 (Spring 2018) - Page 162

Patrick Scott Belk’s new book, Empires of Print, is a masterful look at the development of the publishing industries at the turn of the twentieth century. The massive shift of print production from 1880 to 1920 shaped publishing in the Western world, permanently restructuring the reading public into a corpus of profitable consumers. By working together, leading publishers in the Transatlantic industry organized multiple- market media campaigns, synchronized complex legal and contract negotiations, and created the phenomenon of the modern best-seller (2). The pioneering efforts of stalwart establishment firms and newer, large-scale commercial publishers created one of the earliest manifestations of a true global marketplace, bringing textbooks, magazines, and inexpensive trade-paper reprints to overseas markets, foreshadowing the modern world’s multinational media conglomerates. Celebrity authors, in conjunction with their agents, editors, and commercial publishers, adjusted to the global print market, which increasingly looked to technological revolutions, celebrity culture, and the commercial marketplace (4). This study brings the complex, innovative efforts of publishers to generate a world-wide market into vivid and contemporaneously-relevant detail through riveting stories, spectacular visual support, and astute examples that link to publishing practices of today. Belk’s particular focus here highlights what he terms the “cross-fertilizatio وY[\HX[ۋ\[X[X\[[H8&]X\[\Z[Y[[\x&x'H]ܚ[B]H[]Y[[\H K[\]]ܜY\]B[Y\X[H[[[ܙX\[H]\Kؘ[X\] \[\X][H^HXX\و[\X\]H[^H[ٛܛX][ۜ›و[[\[X[X\[ KXXوH&\]B\\\\ۈHY\[]وY[\H^\[[˜HۛX[\]]HوH^[[ۈوX\[[›ݙ\X\X\]˂H\\\^\H[][ۈو^[[ۈ[^[Z[\H[X[X[][ۜ\]Y[XY^[\[Y[\HX[ۋH[][ۜ\][ܚ]X[H\H]\\BX]\]Y[X[H[X[\H]H\وH[\K[[[Z[]\H][[YۛY[وH[\\\ۜ˜]H[\\X[\ۙ\[Hو NLKX[H^[[ۂو\[X[Y\X\YX\[]ܚ\[\YHYYXH[\\K[\]ܛY\[YHZ[\\ܙX\H[\\^Y]]\\[H[\[[YܙX]\ZYH[[XHXX[[ۈ[Z\ݚ[\ JK\ݙ\Y][][\H\[X[قH[]Y[ X[\H\[X[ܛH\H[\[KM