Popular Culture Review 29.1 (Spring 2018) - Page 13

Into the Wild Paradox and the Merchandising of Christopher McCandless By Daniel Ferreras Savoye Abstract: The story of Christopher McCandless, whose body was found in the back of an abandoned bus on a remote Alaskan trail after he starved to death for 113 days, has generated a great variety of narratives, both textual and cinematographic, which have progressively substituted reality in order to favor spectacularization. This essay retraces the steps of the process by which an alleged rejection of modern consumerism has become itself a consumer product, paradoxically participating in the very lifestyle it was supposed to condemn. Keywords: Christopher McCandless, spectac ±”°½ΉΝΥ΅•ΘΥ±ΡΥΙ”°)Ν₯΅Υ±…ΙΥ΄°΅…Ν́΅•‘₯„)I•ΝΥ΅•Έθ1„‘₯ΝΡ½Ι₯„‘” ‘Ι₯ΝΡ½Α‘•Θ5 …Ή‘±•ΝΜ°Υ弁Υ•ΙΑΌ™Υ”)•Ή½ΉΡΙ…‘Ό•Έ±„Α…ΙΡ”ΡΙ…Ν•Ι„‘”ΥΈ…ΥΡ½‹ί…‰…Ή‘½Ή…‘Ό•ΈΥΈ…΅₯ΉΌ)Ι•΅½ΡΌ•Έ±…Ν­„‘•ΝΑΧ₯́‘”‘…‰•ΘΝΥ™Ι₯‘Ό‘”₯Ή…Ή₯§ΝΈΑ½Θ€ΔΔ́“΅…Μ)‘…ΝΡ„Νԁ΅Υ•ΙΡ”°‘„•Ή•Ι…‘ΌΥΉ„Ι…ΈΩ…Ι₯•‘…‘”Ή…ΙΙ…Ρ₯Ω…Μ°Ρ…ΉΡΌ)Ρ•αΡΥ…±•Μ½΅Ό₯Ή•΅…Ρ½Λ…™₯…Μ°ΕΥ”‘…ΈΝΥΝΡ₯ΡΥ₯‘ΌΑΙ½Ι•Ν₯Ω…΅•ΉΡ”)±„Ι•…±₯‘…Α…Ι„™…Ω½Ι••Θ±„•ΝΑ•Ρ…Υ±…Ι₯配§ΝΈΈ($($)ΝΡ”•ΉΝ…弁Ν₯Υ”±½ΜΑ…ͽ́‘•°ΑΙ½•ΝΌ΅•‘₯…ΉΡ”•°Υ…°ΥΈ)ΝΥΑΥ•ΝΡΌΙ•‘…鼁‘•°½ΉΝΥ΅₯Ν΅Ό΅½‘•ΙΉΌΝ”‘„½ΉΩ•ΙΡ₯‘Ό•ΈΥΈ)ΑΙ½‘ՍѼ‘”½ΉΝΥ΅Ό°Α…Ι…“Ν©₯…΅•ΉΡ”Α…ΙΡ₯₯Α…Ή‘Ό•Έ•°•ΝΡ₯±Ό‘”Ω₯‘„)ΕΥ”ΝΥΑΥ•ΝΡ…΅•ΉΡ”½Ή‘•Ή…‰„Έ)A…±…‰Ι…́±…Ω”θ ‘Ι₯ΝΡ½Α‘•Θ5 …Ή‘±•ΝΜ°•ΝΑ•Σ…Υ±Ό°Υ±ΡΥΙ„‘•°)½ΉΝΥ΅Ό°Ν₯΅Υ±…ΙΌ°΅•‘₯½Μ΅…Ν₯ΩΌ(Δ