POLO magazine 2016 | Page 51

BM W FEATUR E or 100 years, the BMW Group has inspired people worldwide with unique mobility experiences, and the next 100 promises to be even more groundbreaking; merging innovation, design and technology to create unparalleled mobility solutions across the globe. Since it was founded in 1916, the BMW Group has played an important role in shaping the future of mobility. It has done so by constantly reinventing itself – evolving from aircraft engine manufacturer to motorcycle producer and then carmaker. Today, the BMW Group encompasses the BMW, MINI, BMW Motorrad and Rolls-Royce brands, as well as a large number of mobility services and BMW Financial Services. From left, the MINI VISION NEXT, BMW VISION NEXT and the Rolls-Royce VISION NEXT fleet. cues from innovations and designs of the past. The key factor throughout, however, was something that has always been typical of the BMW brand: the desire to be uncompromising in its future focus on technologies and customer value. The VISION NEXT 100 fleet The brand that has left a powerful legacy of excellence in the world is set to shift up yet another gear over the next 100 years, showcasing pioneering technology and design trends in its centenary year that will become the mainstay of the future of mobility. Each BMW Group brand will unveil their own VISION NEXT 100 Vehicle, inspired by megatrends and projections in future individual mobility. The BMW VISION NEXT 100 provides a glimpse of what ‘Sheer Driving Pleasure’ could look like in the future. The MINI VISION NEXT 100 offers a completely individualised, permanently available form of urban mobility. The Rolls-Royce VISION NEXT 100 epitomises bespoke automotive luxury. The BMW Motorrad VISION NEXT 100 promises limitless freedom. BMW VISION NEXT 100: A vehicle for future mobility The main objective in developing the BMW VISION NEXT 100 was not to create an anonymous vehicle but one that is highly personalised and fully geared to meet the driver’s every need – because the very emotional connection between a BMW and its driver is something that BMW wants to retain. For the BMW VISION E T 100, the design team specifically took into account all the trends and technological developments that will be most relevant to BMW in the decades ahead. But they also took many of their Just some of the features of the BMW VISION NEXT 100: Digital intelligence will transfer the driver to ‘Ultimate Driver’ ‘Alive Geometry’ enables intuitive drivervehicle interaction ‘Boost’ and ‘Ease’ driving modes enable driver- or vehicle-controlled operation ‘Companion’: The intelligent digital partner connects driver and car The trademark BMW exterior Materials of the future Merging mobility and technology is the future, and this is the space that the BMW Group sees itself mastering in the next 100 years. ■ Visit www.next100.bmw for more information on the BMW Vision Next 100. BMW INTERNATIONAL POLO 51