PLUS Model Magazine - Archives - 2011 PLUS Model Magazine - December 2013 | Page 138
PMM [style]
Revolutionizing
Shape Wear
An Interview with
HookedUp Shapewear’s
Founder Tara Cavosie
by Madeline Jones
It’s no secret that many women wear shape wear, but how many
of them are 100% happy with it? We sat down with Tara Cavosie,
who has been designing intimate apparel for 15 years. Her new
shape wear line addresses the issues we all complain about and
guess what? We don’t have to pay more for plus-sizes. Hookedup
Shapewear, hookedupshapewear.com, is revolutionizing the shape
wear industry!
Tell me a little about HookedUp Shapewear and why you decided
to create your own line?
I’m a 15 year veteran of the intimate apparel industry, I’ve been
designing intimates for a long time and licensing my designs to
other companies. I was on my way to a wedding and needed to buy
a dress. I found a dress that was very nice and it was a bit form
fitting and I knew I needed shape wear. Even though I was designing
intimates I had never worn it before. I went to my local department
store and bought various styles and went home to try it on. At home
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dec2013