If you want some
“me-shopping” this
summer, read on.
Expert shopper/
wardrobe consultant
Sheryl Bolden
advises how to
maximise your
shopping time
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i
u
S Shopp
W
ith Hong Kong clothing
prices ever-escalating,
and choices somewhat
limited, many women
refresh their wardrobe when they
head back to their home country, visit
relatives, or go on vacation. How many
of those pieces bought in a rush, during
a sale, online, or because all the other
mums were wearing it, have you actually
worn, though? This month we help
ensure you return from your trip with
clothes you love and will actually wear.
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www.playtimes.com.hk
Top tips
Edit your wardrobe before you go so
you know what you need. Stay focussed
with your list, this will help you to avoid
whim purchases. We’ve all left the mall
with yet another pair of jeans and some
statement heels when what we actually
needed was an easy day dress for the
school run and layering pieces to protect
from the office air con.
Have a budget and approach the
sales with caution – you can save
yourself money, but only if you loved or
needed the item when it was at full price.
Too often clients tell me how much they
saved, but with the price tags still on the
item a year later, is it a saving if you don’t
wear it or love it? If one dress costs half
your budget but you will wear it lots of
ways and feel fabulous in it, then maybe
it’s worth the cost of five others. I am a
huge fan of the “cost per wear” strategy,
thinking; do I love it on me? Will I wear it?
Will it last? The more of these boxes you
tick, the lower the cost per wear.
Plan ahead and make time to shop: