o Incorporating affirmative market procedures into their marketing plan. HUD
has developed a form for developers to use when developing an affirmative
marketing plan for properties that receive HUD financing (HUD Form HUD935.2A). Jurisdictions can select key elements that encourage developers to
follow best practices such as:
o Intentionally selecting marketing methods directed toward those groups
that would be least likely to apply for housing.
o Displaying the federal, state, or Lake County’s fair housing poster onsite
and in application/promotional materials.
o Encouraging sales and onsite staff to attend fair housing training annually.
o Advertising through community organizations and media that can reach a
diverse applicant pool.
o Providing a brochure (made available in both Spanish and English) to
every prospective client who comes to look at housing that clearly
identifies illegal discriminatory practices and provides clear contact
information for filing a fair housing complaint.38
Pair County rental and down payment assistance subsidies with private
sector developments. The County currently uses federal and local funds to
finance both rental and down payment assistance programs for low-income
residents. As indicated by this AI, many residents of protected classes are also
low income, so pairing government subsidy with purchase or rental of private
sector supplied housing may increase housing choice.
Consider a variety of housing types to meet varied resident needs. The
County and municipalities should encourage developers of mixed-use and
mixed-income, accessible developments to diversify types of housing in Lake
County that meet the needs of protected classes; for example, large families,
seniors, people with disabilities, and victims of domestic violence. This strategy
may dovetail well with housing plans to accommodate needs of young
professionals that Lake County wishes to attract, as young professionals need a
variety of rental housing choices and affordable entry-level housing (such as
townhomes and condominiums).
Impediment 4.
Zoning laws and building codes can limit the number of
housing options for members of the protected classes.
Identifying impediments related to zoning laws and building codes is challenging, as
many of the laws and codes may have been developed with the legitimate goal of
maintaining the physical character of a community and ensuring the health and safety