Plan.Meet.Repeat March April 2019 Issue book meet repeat march april | Page 6

Conduct media outreach beginning 6 – 8 weeks prior
to the event to garner media interviews and months
in advance for long-lead glossy magazine coverage.
If, for example, you have a new product or service
being unveiled at a trade show, it will be key to find
out which press attendees are covering that event and
target those contacts for one-on-one meetings and
product demonstrations.
When possible, take the time to call representatives
from the media to give your elevator-pitch with the
goal of booking on-site or telephone interviews. Be
sure to allocate at least 30-minutes per meeting in
order to effectively demonstrate a new product or
highlight the company and its growth.
Each relationship secured with a journalist can become
a lifetime connection resulting in additional articles or
interviews to benefit a speaker or business.
Don’t be shy. Walk the trade show and speak to the
press
Large conferences have different colored badges for
various categories of attendees. Learn which color
signifies the media. The grassroots/down-and-dirty
approach can prove beneficial when you greet the
press, introduce yourself, and take the time (30 – 60
seconds) to pitch your business story.
Collect business contact information for all journalists
who visit your booth or whom you meet when
walking the show. Make notes on business cards to
remind you of something special about that dialogue.
This helps with appropriate follow-up after the
conference, meeting or trade show.
Secure all press coverage; highlight on social media
Every press placement is an opportunity to use that
interview, review, or feature to effectively market a
business.
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Plan Meet Repeat Magazine March/April 2019
An integrated message communicated through social
media channels further establishes a service, product,
or brand with targeted audiences. Traditional press
coverage coupled with social media re-posts allow
coverage to live on long after the individual trade
show, conference or meeting.
# # #
Andrea Pass is the owner of
Andrea Pass Public Relations
(www.AndreaPassPR.com).
With an expertise in
national, regional and local
media relations outreach for
clients in such categories as
consumer products, lifestyle,
B2B, education, authors, non-profits and more, Andrea’s
strength in relationships coupled with her knowledge of the
ever-growing media base results in securing top tier,
targeted media placements to increase brand awareness,
reputation management and sales for established businesses
and growing entrepreneurs alike.