PicsArt Monthly May Issue 2014 | Page 67

Beauty and the Image Applying and Adjusting Digital Makeup in Photos It is very rare these days to take a photo and leave it as is without adjusting, manipulating, or touching it up with various apps. And when it comes to digital makeup, which is so important for certain types of photos, each year sees new advances in apps and techniques that one can use. First, what is digital makeup? Its origins, like many things digital, were in the film industry, often used to change the appearance of actors, objects, scenes--a way to see how things might look before committing to them in the final production. More recently, it is useful in cosmetics as a way to show how different hairstyles, clothing, and makeup might look. So digital makeup is now used in everything from Avatar and Star Wars, to Vogue and Elle, and now it is used more and more in photos by everyday artists and photographers like the ones in the PicsArt community. Perhaps most significantly, digital makeup is used consistently in one of the most common types of photos taken today: the selfie. It makes sense that digital makeup plays a very important role in adjusting and improving selfies, which are usually taken quickly on the fly, thus often needing some editing. Photoshop is still the premiere desktop option when adjusting digital makeup, but there are many new tools, like the options offered by PicsArt, that are easier, faster, and specifically made for mobile devices. From minor skin blemishes and red eye, to much more complicated details like eyelashes, wrinkles, skin contour, and hairstyle, digital makeup continues to develop and is easier and easier to do in your photos. 67|PicsArt Monthly