Pickleball Magazine 2018 Media Kit | Page 6

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BY JOE DINOFFER

for careful consideration and there is certainly no time to ask your coach or look up a tip in Pickleball Magazine !

Here ’ s the question this column will address : Which opponent do you hit toward in doubles ? Read this tip well . What you learn needs to become intuitive and automatic . The answer contains both good news and bad news .

The good news is that there are basically only two options . The bad news is that there are two options to understand and remember . The choices are based on where you are on the court when you strike the ball .

The thread that connects both answers is the time factor . In the middle of an action-packed doubles point in pickleball , aim at the person closest to the net if you are at the net yourself . This puts pressure on your opponents by hitting to the person who has less time to react . But , if you are on the baseline , hit to the opponent who is farthest from the net to give you more time to recover and improve your own court position .

Here ’ s a short way to remember this critical tactic : Hit net to net and back to back . It ’ s as simple as that ! •

Joe Dinoffer is a USPTA and PTR master professional , has written 7 books and 22 DVDs , and has appeared on the Tennis Channel . His company www . OnCourtOffCourt . com manufactures training aids for pickleball and tennis , and is also the exclusive distributor for the Pickleball Tutor in the United States .

David Vogrin , Escalade ’ s Director of Marketing , to learn more about the product .

What necessitated the need for Escalade to create a new ball ?

The game has evolved , play has evolved and players have evolved . What has not evolved is the ball .

Our process began with research and we learned that players of all abilities were experiencing issues with the current balls on the market : they wobble in flight , bounce inconsistently , and crack or lose their shape after only moderate play . Playability and durability were the primary and consistent challenges that players experienced with the current balls on the market , and our mission to create a better ball for this sport centered on solving those challenges .

What was the design concept for the new ball ? Pickleball , above all else , is fun , so we set out to create a ball that was as fun to play with as the game itself . With that objective in mind , it was very clear that our focus should be on the key playability aspects of the ball … flight , bounce and feel .

When we set out , we thought , “ This is just a whiffle ball — how hard could it be ?” Well , after two years of extensive research and development , we ’ ve realized that this isn ’ t “ just a whiffle ball .” Developing an optimized pickleball requires an extensive engineering and development investment that other companies couldn ’ t offer , which has limited the performance of the ball up until this point .

After hundreds of iterations and lots of trial and error , we were able to create a ball that maintains the performance characteristics that players want while dramatically improving upon the longevity .

Whose idea was it ? It was a complete team effort . We have a team of developers and engineers ( all of whom play pickleball ) that worked on the

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creation of the Pure ball from concept through production . We also have a team of players in the field who helped us validate the product on the court at the highest level of play .

Generally speaking , what was the process to make the ball ?

We utilize an injection molding process that creates the most consistent composition possible , and eliminates the imperfections that you see in a roto-molded ball while delivering superior performance on the court .

How is the ball different from competitors ’?

The outdoor ball is vastly different than any other outdoor ball on the market . Traditionally , outdoor balls are one-piece , roto-molded balls that are incredibly hard and tend to crack and lose their shape under minimal stress . The Pure ball is created using a two-piece injection molded process and provides more consistency in the bounce and flight , yet retains its shape longer for unmatched durability .

Basic stats ( weight , colors , holes ) Weight : 23g ( Indoor ) / 25g ( Outdoor ) Diameter : 2.875 ” ( Both ) Holes : 26 ( Indoor ) / 40 ( Outdoor ) Color : Available in Orange and Yellow

Was the concept fulfilled ?

Absolutely ! Our mission was to build a better ball that elevated the entire sport of pickleball with enhanced performance , while maintaining the essence of the sport that we know and love . Based on feedback from players at all levels , we definitely attained that goal .

Is the ball ideally indoor or outdoor ?

The Pure 2 line consists of both indoor and outdoor options and both will be available in yellow and orange . The outdoor ball is heavier and has a smaller hole pattern to reduce wind

Continued »

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The Game-Changer

Escalade Announces State-of-the-Art Pure 2 Ball

n response to the increasing growth in pickleball , Escalade

I Sports has created a new ball its leaders believe will change the sport . Pickleball Magazine conducted an interview with

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