Pickleball Magazine 2018 Media Kit - Page 5

PICKLEBALL MAGAZINE: CIRCULATION & DEMOGRAPHICS PICKLEBALL DEMOGRAPHICS AGES 6-17 11.9% (297,890) 0 0 0 , 110 AGES 35-54 25.6% (640,140) AGES 55-64 16.7% (416,630) AGES 18-34 9.4% (234,840) L MAGAZI NE ’ AGES 65+ 23.3% (581,890) SFIA is the premier trade association for top brands, manufacturers, retailers and marketers in the American sporting goods and fitness industry. BI- MON I AGE DEMOGRAPHICS KL L A B E • According to the Sports & Fitness Industry Association (SFIA) 2016 Pickleball Participant Report, there are 2.5 MILLION PLAYERS in the United States • 1.57 MILLION were “Casual” participants and 930 THOUSAND were “Core” participants • Casual were 63% MALE and 37% FEMALE; Core were 73% MALE and 27% FEMALE T H LY C I R AT L U C Mailed to all new USAPA Members and thousands of additional subscribers Emailed to more than 100,000 avid readers