Pickleball Magazine 2-6 - Page 80

BIZ SPOTLIGHT ON GAMMA SPORTS GAMMA SPORTS— MORE THAN 40 YEARS OF SPORTS INNOVATION BY MARK BERTON G AMMA Sports originally had an untraditional and unique start in tennis, and again in pickleball, before enjoying the recognition it GAMMA’s New Razor Paddle does today. The company was the idea of Harry Ferrari, a materials At first, GAMMA Sports’ grips engineer with Westinghouse who was also a tennis were marketed to tennis players, enthusiast. Ferrari’s inspiration came during a local tennis but the company soon saw that tournament. During the match, his natural gut strings the product was being used in broke so he picked up an identical racquet strung with the a variety of ways. best synthetic nylon strings available at the time. They “We realized we were performed so poorly that he went from winning to losing selling grips to people who the match. He thought to himself, “There has to be a better manufacture equipment for way.” martial arts, for jumprope And the engineer in him discovered that bombarding handles, hammers, or for the nylon strings with gamma rays would result in a more anything with a handle,” elastic, more powerful, more natural-feeling string. The Ferrari explained. “We saw difference in play was dramatic, which also helped him turn this huge spike in pickleball around his court performance. The innovative GAMMA manufacturers using our grips. We GUT string was the start of GAMMA Sports. had been making tennis equipment Today, Ferrari’s son, Matthew, runs the company and for 35 years, so we applied that the history of innovation and experimentation continues. technology to pickleball paddles GAMMA Sports is not only a dominant player in the tennis and came up with some interesting realm, but a strong contender in the world of pickleball— things.” bringing decades of product development experience to our GAMMA Sports innovations sport. include the edgeless, flush fit bumper, “Our second product really got us into pickleball,” a recessed bumper that protects the Matt Ferrari said. “We developed innovative overgrips edge of the racquet without affecting and replacement grips for racquets using proprietary play. materials and inks. Our grips have 40 years of research “We focus on doing things and development in them to create the right combination nobody else is doing,” Ferrari said. of absorbency and tackiness that make them perfect for “And the response has been great. players.” 78 TO SUBSCRIBE CALL 888.308.3720 OR GO TO THEPICKLEBALLMAG.COM Matt Ferrari, GAMMA Sports President and CEO