Pi Reports Yearly Leaderboard Report Sportsbook US | Page 6

Search volume over time | Sportsbook landscape
Date range: Dec 2015 - Nov 2018 | Pi Market Intelligence
5m
2015
2016
2017
2018
Key insights:
4m
1. Search volume in 2018 was 27.6m
(excl. December).
2m 2. ‘American football’ has been
declining in search volume since
2016, with a 12% decrease from
Aug 2016 to Aug 2018.
1m 3. Each September ‘American football’
terms peak, as this is the beginning
of the season.
3m
4. ‘Horse racing’ peaks every May due
to the Kentucky Derby.
American football
Other sports
Baseball
Soccer
Basketball
Tennis
Cycling
General
Golf
Horse racing
be
r
ce
0
Ice hockey
Motor sports
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For methodology - see appendix 1
*
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Leaderboard Report | US | Sportsbook
6