Pi Reports Yearly Leaderboard Report Sportsbook US | Page 2

Sportsbook US | Leaderboard report
Gambling stats:

Data analysed:
Sector: Sportsbook
Search engine: Google US
May 2018 17
Sports betting becomes legalized in
additional states in the US States considering sports betting legislation
in 2018 **
$150bn $215m
In America the sports betting market is
estimated to be worth $150bn in illegally
placed bets * In Nevada, total sports betting grew 11% to
$215m in 2017 ***
7 states legalized *The Guardian
**Gambling Compliance
***PEW
Categories:
• American • Horse racing
football
• Ice hockey
• Baseball
• Motor sports
• Basketball • Other sports
• Cycling
• Soccer
• General
• Tennis
• Golf
Categories broken down into:
• Type (e.g. premier league betting)
• Event (e.g. world cup betting)
• Sport (e.g. football odds)
• Team (e.g. liverpool betting)
Search terms: 4,555 of
the most commercially
valuable terms
•
•
•
•
•
•
•
Nevada
Delaware
New Jersey
Mississippi
West Virginia
Rhode Island
Pennsylvania
Search volume: 31.3m (Dec
2017 - Nov 2018)
pi-datametrics.com
Leaderboard Report | US | Sportsbook
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