Physicians Office Resource Volume 12 Issue 5 | Page 7

But we are in times of change, and rather than conform to the old standard of the norm, it should be reasonable to push yourself outside of the box and become at one with the innovations around you. When it comes to social media presence, especially, there’s a simple algorithm involved: If you’re not inside of it, then you’re simply out. You have to MY OWN “A HA” MOMENT To bring our advice out of closed doors and away from the need of a co-pay is priceless. I convinced myself of this long ago, and then braced for entry into the unknown — a social media world into which I dove head-first. I essentially listened to Nike and just did it. And I’m so glad that I did. taking advantage of the free forums you have at your disposal, make like it’s 2018 (wait, it is!), and make your own professional account. Reach others, spread out, and build your future. To the doctors out there, it may never replace the personalized care of the coveted and sacred office setting, but it’s an important medium in which we need our voices heard. seriously consider which side you’d rather be on. And even if you’re not ready to step completely inside, you can at least be present, on that edge — the area that’s so-called “outside, looking in.” Because you never know when that inside will eventually draw you in, but you want to be present when that opportunity does arise. With my own experience behind me, I’ve put together 5 Steps to Diving into Social Media as a Professional. To the doctors out there, you may recognize parts of my method, as I’ve incorporated and tweaked some pearls from the countless successful “smoking cessation visits” I’ve experienced, which I view as precious in achieving long-term success. You can apply it to your social media journey in much the same way as you would when quitting an addiction. Step out from behind that veil today, and take a dive. Look, social media is here, and it’s here to stay, so you’re either choosing to utilize it to your own advantage, or you’re missing out on the next wave of future trendsetters, innovators or creative influencers. Or you’re missing out on promoting your own business or brand. The bottom line of it all is — just do it. To all you professional (and non- professional) people out there on the fence about taking that dive, start Dr. Dana Corriel is a medical doctor, board- certified in internal medicine, and the Director of Quality of her medical practice, an outpatient clinic where she sees patient in the outpatient setting. In her free time, Dr. Corriel enjoys writing commentaries and short stories, as well as iPhone photography, especially when time allows her to travel. She blogs at www.drcorriel.com and can be found across social media platforms as 'drcorriel'.  Read this and other articles at www.PhysiciansOfficeNews.com 7