Physicians Office Resource Volume 12 Issue 5 | Page 4

5 PHYSICIANS: SCARED OF SOCIAL MEDIA? STOP AND DIVE IN By Dana Corriel, MD As a board certified internal medicine physician, Dana can be found across social media platforms as ‘drcorriel’ and she blogs at www.drcorriel.com. FEAR OF EXPOSURE I hear from a lot of my professional friends, especially the doctors I’m in touch with regularly, about the fear of diving in — of starting out on their own social media journey. They’re watching us all swim around them, paralyzed by the thought of even dipping in their feet. It’s OK to feel that way. We all start somewhere, and many of us have experienced the same exact apprehension, at the start. That fear dissipates. It dissolves, like an Alka-Seltzer tablet dropped into a glass of water. And while it fizzles away with time, you can certainly prepare yourself for 4 that dive by looking around you first — studying others and seeing what works. But here’s the bottom line, and the key to getting yourself out there: there’s never a good time to dip into that water. Think back to when you were young. You certainly didn’t have to wait until you were an Olympic swimmer to get into that pool and wade around. Not in the least bit. You put on floaties! Then you got in and splashed like a madman, and had a grand old time doing it. You even blindly Marco Polo-ed your way through that water! Somehow, you weren’t afraid. As you got www.PhysiciansOfficeResource.com