Philippine Retailing Newsletters 2018 PRA Newsletter 2018 Q3 | Page 16

PHILIPPINE RETAILING Members’ Corner Wilcon opens 2 new branches Bringing the magic of e-commerce to the brick and mortar While the e-commerce industry has been on the rise, in-store customer experience is still relevant to your consumers. According to a study conducted by Nielsen, 76% of shopping decisions are made in-store, and 40% of shoppers are likely to spend more if their experience is positive. Knowing what drives your customers through the door and what leads them to a purchase can make a world of difference in growing the business. (L-R) Hocheng Philippines Corporation President Sam Chen, Wilcon Depot EVP and Chief Product Officer Careen Belo, Wilcon Depot EVP and Chief Financial Officer Mark Andrew Belo, Wilcon Depot SEVP and Chief Operating Officer and Philippine Retailers Association President Rosemarie Ong, Multi-awarded Architect and Interior Designer Architect James Jao, Naga City Vice Mayor Hon. Atty. Nelson Legacion, Camarines Sur Vice Governor Hon. Fortunato Ato Peña, Camarines Sur 3rd District Congressman Hon. Gabriel Bordado Jr., Wilcon Depot Founder and Chairman Emeritus William Belo, Wilcon Depot President and CEO Lorraine Belo-Cincochan and LIXIL Water Technology Country Manager Alen Alban In-store behavior analytics is the foundation for a range of high-tech solutions, including retail analytics, building management, and other applications. In the past, data collection methods for physical stores have been limited to customer count. With this, the Retailgate has introduced advanced techniques from the domain of artificial intelligence which are used to empower the brick-and-mortar stores by providing businesses access to more information about customer traffic and dwell time. Retailgate believes that technology and retail go hand in hand. It continues to help brick & mortar stores flourish and be competitive with the rapidly evolving e-commerce industry. Its mission is to bring the magic of e-commerce to the brick-and-mortar stores by empowering them with technology and data-driven insights. 16 (L-R) LIXIL Water Technology Country Manager Alen Alban, Iloilo City Hon. Vice Mayor Jeffrey Ganzon, Iloilo 1st District Congressman Hon. Jerry Treñas, Wilcon Depot SEVP and Chief Operating Officer and Philippine Retailers Association President Rosemarie Ong, Iloilo Governor Hon. Arthur Defensor Sr., Wilcon Depot President and CEO Lorraine Belo-Cincochan, Alliance Global, Inc. CEO Kevin Tan, Iloilo City Mayor Hon. Jose S. Espinosa III, and Iloilo City Councilors Joshua Allim, Ed Peñaredondo and Candice Tupas.