Philippine Retailing Newsletters 2018 PRA Newsletter 2018 Q1 | Page 9

1ST QUARTER 2018 World News PHILIPPINE RETAILING Amazon opens automated grocery store to public E-commerce is the fastest- growing global retail channel through 2022: report Amazon.com Inc opened to the public its checkout-free grocery store after more than a year of testing, moving forward on an experiment that could dramatically alter brick-and-mortar retail. Internet retailing is the fastest growing global channel through 2022 at 73% to become a larger channel than traditional grocery retail, according to global market research company Euromonitor International which released its new retailing industry data alongside the second annual What’s New in Retail: Emerging Global Concepts report. The Seattle store, known as Amazon Go, relies on cameras and sensors to track what shoppers remove from the shelves, and what they put back. Cash registers and checkout lines become unnecessary as customers are billed after leaving the store using credit cards on file. Within internet retailing, the food and drink category is expected to see the fastest growth at 80%. “While store-based modern and traditional grocery retailing combined will remain larger, internet retailing is changing the traditional way of shopping for many products, but especially for groceries,” said Michelle Grant, head of retailing at Euromonitor International. The convenience-style store opened to Amazon employees on Dec. 5, 2016 in a test phase. At the time, Amazon said it expected members of the public could begin using the store in early 2017. But there have been challenges, according to a person familiar with the matter. “It’s no surprise that now three of the top five largest retailers in the world are internet retailers,” continued Grant. “JD.com entered the top five in 2017, making it the third e-commerce player in the top five joining Amazon and Alibaba.” Gianna Puerini, vice president of Amazon Go, said in an interview that the store worked very well throughout the test phase, thanks to four years of prior legwork. Tao Café, a pop-up convenience store from Alibaba, ranked first place in the grocery channel, paving the way for cashier-free stores in China. Using facial recognition among other advanced technologies, customers need only their smartphone equipped with Alibaba’s Taobao app to enter and checkout. “This technology didn’t exist,” Puerini said, walking through the Seattle store. “It was really advancing the state of the art of computer vision and machine learning.” Sleek black cameras monitoring from above and weight sensors in the shelves help Amazon determine exactly what people take. If someone passes back through the gates with an item, his or her associated account is charged. If a shopper puts an item back on the shelf, Amazon removes it from his or her virtual cart. Much of the store will feel familiar to shoppers, aside from the check-out process. Amazon, famous for dynamic pricing online, has printed price tags just as traditional brick-and-mortar stores do. (Reuters, 01/23/2018) With mobile internet retailing expected to reach 50% of total e-commerce sales in 2019, retailers are looking at the next wave of technology to create new ways for consumers to shop. (RetailAsiaOnline, 01/16/2018) India relaxes FDI rules The Indian government has announced sweeping relaxations in foreign direct investment (FDI) rules in single-brand retail and other areas. Currently, only 49% of FDI was allowed under automatic route in singe-brand retail. Investment beyond that level required government approval. like H&M, which started operations in India in 2015, and Ikea, which plans a 2018 opening, both have been seeking such a relaxation. The reform is attractiveness as as well as drive supply for retail expected to boost India’s an investment destination growth in the real estate sector in the near future. (Economic Times, Moneycontrol, 01/11/2018) Furthermore, single-brand retailers can set off “incremental sourcing of goods from India for global operations during initial five years, beginning April 1 of the year of the opening of first store against the mandatory sourcing requirement of 30% of purchases from India”. After five years, the firm will have to meet the sourcing norm every year.  Commerce and industry minister Suresh Prabhu said the government has decided to “remove roadblocks” to foreign investment. “We hope it will facilitate faster development of the economy,” he said. Industry experts as well as the Retailers Association of India (RAI) have hailed the new foreign investment norms as a positive step. “We believe the decision to allow 100% FDI through automatic route will ease the process for foreign as well domestic brands,” Kumar Rajagopalan of RAI said in a statement. Brands such as Uniqlo and Xiaomi which had applied to start single-brand retail businesses may now get approval under the automatic route. The easing of the sourcing rules should help companies 9