BUILDING LOYALTY
by: YAYU JAVIER
[email protected]
Yayu Javier is the President and COO of Avanza,
Inc., who has acquired more than 20 years
experience in loyalty and customer relationship
marketing and has extensive exposure in
various industries such as retail, consumer
goods, banking, and institutional products
The Emotional Framework Part 2
In my last article, I spoke about the Emotional
Framework of Loyalty and clearly emphasized that
Loyalty should not be merely transactional but rather
more emotional. Below was the Framework which I
have personally developed and shared with everyone
in the last article:
Note: Loyalty Emotional
Framework can only be
used or republished with
the permission of the
author, Maria Luz Javier.
Customer Data Formation
Each contact allows an opportunity to gather data and get to know your
customers. You must, however, determine first which data is most important
to get so that it will allow you to develop effective and relevant c