Philippine Retailing Newsletters 2018 PRA Newsletter 2018 Q1 | Página 13

1ST QUARTER 2018 #MakingWorshipALifestyle for Five Years After opening their first store in Eastwood City Walk in 2013, Worship Generation—a brand of Christian-themed merchandise has now expanded to 21 stores in major malls and developments all over the country. Worship Generation offers shirts, hoodies, stickers, caps, bags, notebooks and other merchandise that seek to make worship a lifestyle – to express and make space for faith in the world through these items which people wear and use every day. “We want to advance the Good News of what Jesus Christ has done for us – that He is God who became man, who gave up His life for us, offering the gift of forgiveness and salvation to everyone who believes. And we want to share the hope that it promises for everyone. This is ultimately what Worship Generation wants to accomplish,” Ken Sy, Product and Brand Development Head of the brand said. The year 2018 promises to be an exciting year for Worship Generation as they seek to improve their online store (worshipgen. com), open more stores, and continue to connect and gather people and communities for the promotion of the Gospel. “This year, on our 5th year, we are looking to further solidify not just our brand’s identity and the service we provide but also how our brand can add value to all our stakeholders,” Kirk Damasco, Business Development Head of the brand said. And as they enter their 5th year with all these plans, Worship Generation and everyone behind them continue to rely on what has brought them where they are in the first place: God’s amazing grace and provision. Members Corner Alfafusion Launches Qazaam—the Philippines’ 1st Buy & Sell Marketplace on FB Messenger From the E-retailer-to-consumer relationship that emerged from online classified ads in websites, to the consumer-to-consumer enterprise that surfaced from online marketplaces in mobile apps, E-commerce has always evolved to address, rediscover, and surpass the needs of retailers and consumers of this generation. With instant messaging platform like Facebook (FB) Messenger transformed into an online marketplace, new and exciting possibilities for buying and selling experience arise. Qazaam, the newest innovation from digitech marketing company, Alfafusion, happens to do just that. PHILIPPINE RETAILING commerce to conversations in brand new ways. Qazaam is powered by an artificially intelligent chatbot that can help buyers find the right items based on their likes and interests and equip sellers with tools to showcase their products. Using a conversational interface, Qazaam offers sellers unlimited posting for free using a quick and easy-to-use electronic form, while buyers can browse through a carousel or webview of various items, all inside FB Messenger. Every user’s Facebook profile is registered automatically when they get started with Qazaam, with an option to verify their account by logging in their Facebook ID’s. Qazaam kicks online selling up a notch by fusing fun with tried and tested online selling methods. With chatbot technology and artificial intelligence, the Qazaam marketplace enables budding businesses and veteran sellers to flourish in the new world of C-Commerce. An “app within an app,” Qazaam is a marketplace that connects millions of buyers and sellers in the Philippines on FB Messenger, providing the ultimate buy and sell experience online and bringing Plaza Merdeka receives Enterprise 50 Award Plaza Merdeka Holdings Sdn Bhd was named as one of awardees of the Top 50 at Enterprise 50 (E50) Award by SME Corporation Malaysia. Hailed at number 25 amongst the 2,010 nominations of companies from various sectors who participated, Plaza Merdeka was given the honor to be part of the Top 50 in 2017. The Enterprise 50 (E50) Award is jointly organized by SME Corp. Malaysia and Deloitte with the support from the Ministry of International Trade and Industry. This is a prestigious award programme that recognizes the achievements of Malaysia’s enterprising small and medium enterprises (SMEs), which are well positioned for the future. Plaza Merdeka has also received recognition for the mall’s ideal location and convenience, as well as excellent customer service of the mall for its security and food court management. Besides leasing, the management also focuses on value added services to shoppers and provides platform for small and medium business entrepreneurs. Its newly renovated Food P laza received positive feedback from the public, tenants and partners. This is one of Plaza Merdeka’s efforts to provide diners a new experience and pleasant ambience. This is also one of the key points for the company’s recognition. 13