4TH QUARTER 2018
Primer Group brings
premium consumer
brands closer to
customers through
Lazada
Primer Group of Companies—an ever-
expanding retail and distribution
company of the world’s top and premium
consumer brands and industrial
products, makes shopping of its well-
loved brands such as FitFlop, Fox,
Hedgren, Herschel, JanSport, Native,
Salomon, The North Face, Travelon and
World Traveller more convenient for
customers through a partnership with
Lazada—the number one and largest
online shopping and selling destination
in the Philippines and Southeast Asia.
Primer Group and Lazada officially cemented
the partnership through a symbolic ceremony in
Members’ Corner
Recreational Outdoor eXchange
(R.O.X.) Bonifacio High Street,
Taguig City on November 8.
To formalize the partnership,
Primer Group Vice President
for Philippine Retail Brand
and Marketing Group Paul Sy
and Lazada Chief Business
Officer Emmanuelle Chavarot
came forward each with a
representation of their business:
Primer Group presented an
accordion card containing brand
logos available in Lazada which
was dropped and sealed in a box
offered by the leading
e-commerce platform.
“As Primer Group continues to
venture into e-commerce, we
are ecstatic and proud to partner
with Lazada. We believe that this
collaboration will be mutually
beneficial for both of us, such that
we can both continue to deliver
superior customer experience to
online shoppers here and abroad,” Sy said. Primer Group as their platform to keep up with
technology, particularly e-commerce.
“This is a very strong partnership between Lazada
and Primer Group. We’re glad to be chosen by the “Primer’s brands have been our top sellers in
LazMall,” said Chavarot.
There is more to
New Era than caps as
seen in new concept
lifestyle store
New Era Cap Philippines recently
opened its 13th branch in the country
at the Uptown Mall in Bonifacio Global
City in Taguig, but it is no ordinary shop
as it is touted as the first concept store
in the Philippines of the globally known
brand.
Located at the upper ground of Uptown Mall, the
New Era concept store showcases products which
allow customers to engage with New Era as a full
lifestyle brand, in line with its global thrust of not
being known only for its high-quality headwear
but also for its concept lifestyle wear.
The New Era Concept Store sells a product mix
that is 60% caps and 40% apparel and accessories.
Products include limited-edition caps, shirts,
hoodies, flip-flops, and bags, among others.
This is the first concept store of New Era and most of the items that are here
are not found in other stores, according to said Maritess See-Lazaro, chief
operations officer of Authentic Caps Distribution Inc., the company that
operates New Era stores in the country.
While the store is the first of its kind for New Era here, Ms. See-Lazaro said
they are planning to open more stores that follow that tack, including one
on Boracay Island, and working on more collaboration with local artists and
groups to offer fresher items to customers.
(Business World, 12/10/2018)
PHILIPPINE RETAILING