LOCAL NEWS
Penshoppe parent in
Asia expansion
ABS-CBN
opening first
experience store
Media and entertainment firm ABSCBN Corp. will open an experience
store that will allow individuals to
be part of their favorite television
programs as part of efforts to
further grow its consumer business.
Philippine fashion retailer Golden
ABC Inc is set for Asian expansion.
The company behind Penshoppe, Oxygen,
Regatta, For Me, Memo, Tyler and Red Logo
said it plans to increase its approximately
660 stores in the Philippines to 700, and
open 50 stores elsewhere in the region by
the end of 2016.
“The vision of the company is to become the
most admired Asian fashion brand company,”
said Liu in an interview.
Golden ABC has recently approved six
new sites in Vietnam for its expansion
there. Currently, it has more than 40 stores
outside the Philippines, and most of these
are located in Indonesia, Vietnam, Saudi
Arabia, Dubai and Bahrain. It also has a store
in Cambodia and will debut in Myanmar in
August. Online, Golden ABC has a strong
presence in Singapore, Malaysia, Taiwan and
Hong Kong.
Liu added that Asia is the focus as of the
moment, and there are no plans to open
stores in the US or Europe yet, despite
invitations to these markets.
“I want to put more focus and attention in
ASEAN, which I think rightfully deserves the
opportunity because that is really the new
frontier, the new growth area,” he said.
Commenting on the entry of foreign brands
in the Philippines, Liu said: “You have to level
up by preparing. You invest and innovate.
You look at best practices and how you can
differentiate.”
Inside Retail Asia, 08/03/16
3RD QUARTER, 2016
“We envision the store to be a place where
people can re-enact scenes from their
favorite shows, where they can come to
regularly interact with our stars, and where
they can find new ways to experience
everything ABS-CBN has to offer,” ABS-CBN
president and CEO Carlo Katigbak said during
the 23rd National Retailers Conference and
Expo.
The experience store is meant to allow the
company to connect to viewers amid rising
digital consumption. ABS-CBN’s consumer
businesses account for P17 billion in annual
revenues, or 45 percent of the company’s
total revenues. The bulk or 55 percent comes
from advertising. ABS-CBN’s consumer
business is composed of subscription,
ticketed experiences, and durable goods.
The subscription business, which includes
cable and broadband provider SKY, The
Filipino Channel, and ABS-CBNmobile, is
the largest contributor to the company’s
consumer sales.
Accounting for the second biggest share in
consumer sales is the ticketed experiences
category composed of movies, concerts,
mall events, studio tours and the recently
launched mini-theme park Kidzania.
Durable goods, which cover ABS-CBN
TVplus digital boxes, licensed ABS-CBN
merchandise, and products sold via the
O Shopping Channel, are the company’s
youngest but fastest growing business.
The home shopping project is now nearly
a P1 billion business and 70 percent of the
purchases made are paid through Cash On
Delivery (COD) with a cancellation rate of
only five percent. ABS-CBN was likewise
able to sell pay-per-view on ABS-CBN TVplus
by allowing consumers to pay using the load
on their ABS-CBN mobile phones.
The Philippine Star, 08/14/16
Eat City
Manila first
food venture
for retailer
Brand retailer Anthem
Group has launched its
first food venture, Eat
City Manila, featuring
chef-standard food to
take away.
Its “grab and go” concept concept is available at Madison Square Building in North Greenhills,
Manila. Meanwhile, the company is working on taking its retail brands to the Visayas and
Mindanao market.
Under its new partnership with clothing retailer Original Penguin in the US, there are plans
to launch an Original Penguin Kids store next year. When it launched 10 years ago, Anthem
Group had Original Penguin clothes among its brands, as well as Perry Ellis, Thomas Sabo and
American shoe brandSoludos.
“We’re constantly looking for brands that Filipinos will love, be it fashion or food,” says MD
Inside Retail Philippines , 09/05/16
Cheryl Lee.
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