Philippine Retailing 2019 Q2

PHILIPPINE RETAILING OFFICIAL PUBLICATION OF THE PHILIPPINE RETAILERS ASSOCIATION 2nd QUARTER 2019 The best in retailing industry honored at the 21st OFR Awards page 3 The biggest names in the international and local retail, technology, and data analysis will converge at the MoA SMX Convention Center on August 15-16, 2019 for the 26th National Retail Conference and Stores Asia Expo (NRCE) to share the latest updates on retail and give the audience a peek into the future of the industry. Technology Evangelist Mr. Jesus Vega will serve as keynote speaker. The Spain-based advisor and speaker has worked as managing director for Zara-Inditex, the biggest and fast- growing fashion retail group. He is also the author of the book “The Sensual Company,” which talks about how companies like Zara and Google apply seduction as a business strategy for them to be desirable for Retail spend on AI services to more than treble by 2023 WWW.PHILRETAILERS.COM page 8 investors, customers or employees. The book is translated to nine languages and is published in more than 20 countries. Neuro marketing and brand crisis management Attendees will also get a crash course on marketing through neuroscience, as US- certified Neuro-Linguistic Programming (NLP) practitioner Mr. Ben Ampil will discuss neuroscience of successful retail marketing. NLP is a management tool widely used by Fortune 500 Companies and world-class celebrities and athletes. GeiserMaclang Marketing Communications Founder and Chief Communications Officer Kick-startin’ the most promising innovations page 16 Amor Maclang will underline crisis scenarios and solutions during her presentation. Maclang is a globally award-winning brand architect, risk, crisis & reputation strategist, and marketing & communications innovator. Gen Zs and the connected consumer Other topics to watch for are: Generation Z: The Future Consumers, which will be presented by The Nielsen Company (Philippines) and tips on how to be the Philippine’s next top retailer by Tofugear. Other speakers are: PLDT Alpha First Vice President and Head Mr. Vic Tria, WGSN (Hong Kong) Trend Specialist Ms. Charlie Clark, Mintel (APAC) Trends Manager page 2 RETAIL SECTOR BENEFITS FROM TRAIN’S HIKE IN DISPOSABLE INCOME—DOF Taxpayers saved about P111.7 billion in 2018 from the reduction in personal income tax due to the implementation of the tax reform law, the Department of Finance (DoF) said. Finance Assistant Secretary Antonio Joselito G. Lambino II said that the significant growth in page 2 1