Pharmaceutical & Cosmetic Review May 2017 | Page 9

Old is the new young WEB WITH ON THE // www.pharmacos.co.za/trends-and-opinions/1978 T he average global life 2016, as well as economic and sales procedures, such as injectable fi llers. expectancy is now 72 years, data fro m its Passport platform. For Companies are also rethinking their up from 69 years in 2005. example, the boundaries of old age marketing by adapting or segmenting Over the past decade, the continue to shift as we live longer and their products and packaging. For global percentage of people aged over take better care of our health and example, greater product customisation 60 years grew from 10 to 12 percent, and wellbeing. The number of over-60s has is more evident in the cosmetics industry by 2020 this fi gure is exp ected to rise 13 risen by a third over the last decade, along with the use of older icons in percent. This data on the world’s ageing making this the fastest growing consumer advertising campaigns. population and the implications it has segment. As a result, there is a rise in on brands are discussed in Euromonitor products that address consumers’ age- and-opinions/1978 to learn more about International’s white paper entitled Old is management needs. the global population and ageing trends, Visit www.pharmacos.co.za/trends- According to the white paper, a as well as how to target consumers large and growing market has arisen looking for anti-ageing, holistic and for products and treatments that fi tness lifestyle products. Follow the link to Euromonitor’s Global Consumer Trends incorporate anti-ageing properties the Euromonitor webpage to download Survey of 2016 and its Beauty Survey of ranging from beauty devices to aesthetic your free copy of this white paper. the New Young: How Global Consumers Are Challenging Ageing. This report includes results from STAYING UP TO DATE Subscribe to P C Review’s e-newsletters to receive the latest information on industry developments, events, trade shows, seminars and launches, both local and international. Log onto www.pharmacos.co.za or send an e-mail to [email protected] to activate your e-newsletter subscription. FIND US Pharmaceutical Cosmetic Review @SApharmacos P C Review | MAY 2017 | 9