Ethnic Care
Curly by nature
Ingredients that help strengthen hair and prevent breakage are a must for Ethnic hair products . Botanichem distributes several innovative solutions to meet the needs of Type 4 hair .
Even though Ethnic consumers are embracing their natural hair , hair straightening remains a massive part of the market for both Ethnic and Caucasian hair types . This trend presents an interesting set of opportunities and challenges for suppliers of ingredients , brands and manufacturers as the products required for natural Ethnic hair care differ from those used on hair extensions , weaves and straightened hair .
‘ It is common knowledge that breakage and general brittleness are major problems for Ethnic hair ,’ explains Robyn Brown , managing member of Botanichem . ‘ This is because the hair shaft is highly elliptical with a twisted confi guration and a thin diameter . There are also intermittent variations in diameter as the twisting occurs , which causes recurrent weakening along each hair and makes it prone to breakage .’
Due to the curly nature of Ethnic hair , the strands wrap around each other resulting in tangles . De-tangling this also causes further damage as pulling and tugging can lead to hair follicle stress and traction hair loss .
Feeding hair with Omegas
Cobiosa , represented locally by Botanichem , produces Trichomega botanical omega acids , which are ideal for split ends and broken hairs . The active ingredient is extracted from the Sacha Inchi nut , which grows on trees in the Amazon . It helps restore hair ’ s lipid layer , which is the only continuous structure that can be found on hair , increasing its resistance to breakage and split ends . It also enhances hair ’ s fl exibility , preventing it from snapping .
Trichomega is made up of 48 percent Omega 3 , 37 percent Omega 6 and eight percent Omega 9 . By feeding the follicles , the Omega 3 promotes faster growth and healthier hair .
Fighting frizz naturally
In collaboration with Unicare , Botanichem also supplies Phytenso , which is produced by IFF Lucas Meyer Cosmetics . This natural hair straightener protects and conditions hair while fi ghting frizz . It also helps to
DID YOU KNOW ? The value of the wet hair products sold in South Africa , Nigeria and Cameroon currently exceeds R12 billion with South Africa ’ s market for wet and dry hair care believed to be worth an estimated R4.5 billion . Source : Euromonitor International increase manageability of unruly hair .
‘ Chemical straightening is still big business but the long-term damage is severe .
Incorporating a naturally derived ingredient such as Phytenso into an Ethnic hair care product is ideal as it improves day-to-day manageability while reducing the need for chemical processes ,’ she explains .
Dandruff and itchy scalp are also key hair care concerns of Ethnic consumers . Often , they are the result of braids , extensions and wigs and can be diffi cult to address because conventional antidandruff applications can be too harsh for sensitive scalps . Cobiosa ’ s hair dandruff reducer is an ideal alternative ; this glycolic solution has anti-microbial and anti-irritant properties to help reduce and control dandruff and scalp irritations . ·
Botanichem – www . botanichem . co . za Unicare – www . unichem . co . za
100 % pure organic
Moringa Oil
is known as the ‘ Miracle Tree ’ due to its
Moringa
impressive range of uses . Moringa oil contains important minerals and is an excellent source of protein , vitamins , amino acids and fatty acids ( Omega 6 & 9 ).
Contact us
Botanica ’ s Moringa trees grow in Limpopo and the oil is produced on site . Moringa oil has well-known cosmetic value and is widely used in hair care formulations . T : + 27 71 925 5870
E : info @ timola . co . za W : www . timola . co . za
Moisturises the scalp
Strengthens hair
Promotes hair growth
Possible applications : Shampoo , hair conditioning , scalp moisturising & beard oil .
P C Review | MAY 2017 | 35