Pharmaceutical & Cosmetic Review May 2017 | Page 20

Anti-ageing Beauty boosters and buzzwords Maintaining a youthful look no longer requires going under the knife. This is thanks to major breakthroughs in active ingredients that target the signs of ageing. Pharmaceutical Cosmetic Review shares the latest anti- ageing innovations. T he beauty industry loves Targeting consumers over 55 years buzzwords. This year, the anti- of age with a key concern of dry/flaky ageing category is characterised skin, Aquaxtrem offers intense hydration by a few distinct ones, including to overcome feelings of skin discomfort epigenetics, ‘inflammaging’, well-ageing, marine ingredients, anti-stress, and of course, anti-pollution. and tightness. It is said to stimulate skin’s own mechanisms to balance the moisture With Aquaxtrem, the Provital content, leaving consumers feeling more Group, represented in South Africa by Savannah Fine Chemicals, is addressing comfortable and ‘happier in their skin’. New in vivo test results demonstrate consumers’ needs to age well, how seniors experienced enhanced skin or gracefully. comfort when using Aquaxtrem, positively Crest Chemicals Representing ABITEC on products for ageing skin 20 | MAY 2017 | P C Review T. [phone] | M. [phone] [email protected] 247 15th Road, Randjespark, Midrand, 1685, South Africa PO Box 4280, Midrand, 1685, South Africa crestchem.co.za HYDRO~KOTE ® CAPTEX ® STEROTEX ® PURECO ®   CAPROL ® CAPMUL ® NUTRI SPERSE ®