PETIGREE MAGAZINE ISSUE 4 - Page 16

As Europe Bans Sale of Animal-Tested Cosmetics, LUSH and Humane Society International CEOs Call for Global End to Cosmetics Cruelty As the European Union finally banned the sale of newly animal-tested cosmetics on 11 March 2013, LUSH Fresh Handmade Cosmetics Co-Founder and MD Mark Constantine, and Andrew Rowan, President and CEO of Humane Society International, one of the largest animal protection groups in the world, sent an open letter to the global cosmetics industry calling on it to abandon animal testing once and for all. Although testing cosmetics on animals had been banned across the EU since 2009, it was still legal to sell cosmetics that had been tested on animals in other countries. That changed from 11 March when a ban on selling newly animal tested cosmetics - first promised by politicians 20 years ago and delayed several times since then - finally came into force. Any beauty product, from shampoo and mascara to toothpaste and anti-wrinkle cream, is prohibited from sale if it contains ingredients tested on animals from 11 March. HSI and LUSH have campaigned for many years to end cosmetics animal testing. LUSH, which has more than 800 shops in 51 countries, first launched its strictly ‘no animal testing’ policy in 1991, becoming a beacon for ethical, compassionate cosmetics. HSI has led an intense and high profile campaign to see the EU sales ban enforced, and in April last year launched “Be Cruelty-Free,” the largest global campaign to end animal testing for cosmetics worldwide. In a letter sent to cosmetics industry trade associations around the globe, LUSH and HSI call on animal-testing companies across the world to choose the EU sales ban as the moment to go cruelty-free. The letter reads: “On 11th March we will witness a 16 truly landmark moment in the history of the beauty industry. The world’s largest cosmetics market, the European Union, which has already banned animal testing of cosmetics within its own borders, will also close its doors to the sale of cosmetics tested on animals in other markets. This sales ban carries with it a clarion call from consumers: Cosmetics animal testing is not welcome and it needs to stop. Surely this must signal a turning point for the beauty industry worldwide to finally call an end to animal testing and commit to going cruelty-free? LUSH, Humane Society International and others have campaigned tirelessly to end cosmetics cruelty. Over the years we have heard every excuse in the book from cosmetics companies clinging on to animal testing, yet one by one those excuses have been exposed to be hollow and self-serving. Animal toxicity tests represent out-dated science of decades-old techniques that cannot reliably assure consumer safety. The future of safety testing lies with modern, human-biology-based methods. So there is no scientific excuse for animal testing. There are also many thousands of existing cosmetic ingredients that have long been established as safe for use, meaning they don’t require any new testing. Myriad combinations of these allow companies such as LUSH to innovate to their heart’s content. So there is no business excuse for animal testing. And of course animal testing causes unimaginable suffering as rabbits and other animals have chemicals dripped in their eyes or spread on their delicate skin. Swollen eyes, skin rashes and organ damage are the ugly hidden secrets of a beauty industry that has dragged its feet on ending animal testing. So there is no ethical excuse for animal testing. Hundreds of cruelty-free retailers such as LUSH demonstrate every day that producing exciting, safe and innovative beauty products is entirely possible without new animal testing. So as we celebrate the EU going cruelty-free, we urge all those companies still testing cosmetics on animals ѡUѕ)Mхѕ̰ Ʌ饰% )MѠ-ɕIͥ役Ѽ)͔ѡЁѡ)ѽѡՙɥM܁ȁ)ѽ́ѡЁ䁥ͻeЁЁͭ)ÊQѡЁЁ́иe)ٔЁݥѡȁѥٔݕ)Ѽѽ͵ѥ́Օѽ)A͔и՝́՝t)QɬѡѽɥT́ͅ)ͥѡ Օɕ)ܹͤɜՕɕ)!M$ɕєݽɱݡɔ)́Ѽՙȁȁѡ)ͅ͵ѥ