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| PET GAZETTE | TRADE TALK
PRODUCT
PET ACCESSORIES MARKET EXPECTED TO TOP £1BN BY 2021
New research from Mintel reveals that
nearly a quarter (24 percent) of the UK’s pet
owners say it’s important to keep up-to-
date with the latest styles of pet accessories.
Today’s pet owners truly believe their
four legged friends are enjoying the gifts
they bestow upon them. More than half
(56 percent) of pet owners say that pets
appreciate being given new accessories,
rising to 62 percent of owners aged 16-44.
What’s more, highlighting the
importance of looking good, almost a
quarter (23 percent) of owners believe
that the style of pet accessories matters
more than the quality, claims market
intelligence agency, Mintel, in its new
Petcare 2017 report.
Dressing up pooches seems to be a rising
trend, inspired by the likes of Paris Hilton
and TOWIE’s Jessica Wright. 31 percent of
pet owners say that outfits for pets are ‘cute’,
rising to 42 percent of owners aged 16-34.
Jane Westgarth, senior retail analyst at
Mintel, said: “People indulge their pets,
PRODUCT
including them in celebrations, buying
them gifts, stylish accessories and toys.
Humanisation of pets means that owners
will spend more to help their pets feel
happy, healthy and remain active.”
EDUCATION
NEW USER-FRIENDLY POTS
INTRODUCED FOR CIMICAT® ARCADIA LAUNCHES FREE
IN-STORE BOOKLET
Milk supplement for cats and dogs, Cimicat® and Welpi®
has been rebranded and repackaged into new easy to use
250g tubs.
The new plastic containers come in a convenient size
and are both easy to store and use. The powder formula
just requires the addition of water and the new packaging
for both products comes with easy to follow directions on
the quantity to mix.
James Hancock, sales and marketing director for
Petlife International, “We have supplied Cimicat® and
Welpi® as tried and tested milk supplements to the pet
and veterinary industries for many years. The new look
packaging contains the same premium ingredients, we
have just made it a lot easier for our customers to use them
and to store.”
The new packaging will assist pet owners and
professionals alike to provide essential nutrients through a
milk supplement in a quick and less messy way. Arcadia has announced the launch of a free booklet which will be given
away to pet stores.
The fact-packed hand out aims to educate the public on reptile health.
Readers will receive easy-to-understand information in areas such as
accurate nutritional supply and everyday mineral and vitamin provision.
The company states: “Arcadia Reptile are dedicated to ever improving
animal welfare, as such we are delighted to announce a series of ‘free’
educational and product related A5 colour brochures within the UK pet trade.
“These detailed brochures, the first covering our ‘All-Natural’ EarthPro
range of supplements
and foods are available
to UK reptile and pet
stores on request from
Monkfield Nutrition.”
John Courteney-
Smith MRSB, head of
science and innovation
at Arcadia Reptile,
added; “Improving
welfare standards is
paramount, as such we
are seeking to educate
both the trader and
the consumer so that
they can buy and use
the most suitable
products for the
‘Wild-Like’ needs of
their pets.”
www.petgazette.biz
July 2017