Pet Gazette Pet Gazette July 2017

BUSINESS INTELLIGENCE AND INNOVATION FOR THE UK PET INDUSTRY PET GAZETTE July 2017 | | ISSN 2046-7303 THE GOLDEN RULE How to sell products for multicat households CLICKBAIT Are internet videos driving unethical pet sales? DOGS ON THE STREET CORPORATION TAX Meet the team behind London’s outreach programme AVIAN Your introduction to easy cage sales p28 REPTILE Simple guides for small business owners p36 How new inventions led to a revolution in light provision AQUATIC Tips on identifying and treating fish disease p40