PERREAULT Magazine NOV | DEC 2016 - Page 48

Here’s a couple examples of how I do it:


to broaden awareness and create a pipeline in a new city.


the demographics there match my target audience, and my competition is there.

Or Else:

I’ll fall behind and lose footing to my competitor.

VIP details:

I don’t have the money to spend on expensive marketing campaigns.



60 new customers by the end of this month.


I need to hit my revenue goal of $5,000.

Or Else:

I will be in the red for the month - for the second month in a row.

VIP details:

There are 22 days remaining in month. I only have $2,000 to spend on marketing efforts.

After you’ve written out your Needs Inventory, you should have a clearer idea of your most critical needs and some potential easy ways to fulfill them. These will create good, healthy benchmarks to judge potential opportunities that come along.

You can ask yourself these questions for any opportunity that presents itself, or that you are chasing:

Does the opportunity meet an immediate need you have?

Does the opportunity meet the need in the smartest way possible - the path of least resistance on your resources (money, time, bandwidth, employees)?

ROI - does this opportunity bring true value to your need? And will it aid in sustainability, growth and scaling?

My Personal Tip:

Prioritize. As an entrepreneur, you think you need everything, right now. Everything seems like a priority.

However, if you look closely at the “Or Else” for each Need, you’ll more easily be able to shuffle those Needs that are most important to the top.

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