PERREAULT Magazine NOV | DEC 2016 - Page 42



global futurism

BY jack uldrich


Pizza Hut recently made a splash when it announced it had a drone deliver a pizza to the top of Mount Kilimanjaro.

Clearly aimed at generating publicity, the stunt drives home a powerful point–global markets once considered unreachable are now within reach. In Pizza Hut’s case, the company is serious about growing its presence in Africa, but soon even small and medium-sized businesses will need to get serious about developing their global presence if they wish to remain competitive because five trends are about to throw globalization into hyper-drive.


Simple Math:

Between today and 2050, the world’s population is estimated to grow by approximately three billion people for a total of roughly 10 billion. To help put this massive new market in perspective, imagine that the additional populace will be the equivalent of adding three new countries the current size of China, India and United States–combined. Moreover, much of this growth will be highly concentrated. A current estimate is that 70 percent of all future growth will take place in just 440 cities. The time to begin familiarizing yourself with cities such as Tianjin, Lusaka, and Dhaka, among others, is now.