Perreault Magazine - 62 -
the big aha:
three unconventional ways to
future-proof your business
global futurism
BY jack uldrich
entrepreneur
Every business leader feels it and knows it–the world is changing at an accelerating pace. Business models are shifting, consumer behaviors and preferences are evolving swiftly, and emerging technologies and platforms are transforming the competitive landscape. In such an environment, it is difficult to look ahead to the next quarter, let alone the next year. Still, a business leader’s top priority is to position their company for continued future success. The question is: How?
As professional foresight consultants we’d like to offer a big “AHA” containing three unconventional ideas for how you can begin future-proofing your business today. “AHA” is an acronym that stands for Awareness, Humility and Action. You must strive to enhance your awareness of changes on the horizon; have enough humility to acknowledge that what served your business well in the past might not be sufficient tomorrow; and be willing to take action in the face of less-than-perfect information.
Awareness:
See What You
Can’t See
Many leaders today still rely on traditional methods to stay abreast of advances in their field, such as reading newspapers, industry websites, and attending trade conferences.