Match Maker
Keep in mind the type of meal you want to have.
Then pick the roast to match.
• Oven Roasts are the Sunday dinner classic
carved into thin slices and served with a simple
pan-gravy and mashed potatoes. These roasts are
perfect all-family fair, and with Premium varieties
available too, they are real supper show-stoppers.
• Pot Roasts are stew-y comfort food you can
make ahead or simmer while you work.
• Rotisserie Roasts are perfect for backyard
barbecue gatherings – easy to manage on the grill
and so simple to serve to a group.
• Mini Quick Roasts are just right for weeknight
roasting, making 2 to 3 generous servings and
cooking in less than an hour.
Brand-name Beef
A brand name on a roast beef package works just
like the brand name you find on your favourite
cereal. The brand is a signal of quality and
consistency. Branded AAA Canadian Beef is an
indication of premium beef that meets the brand’s
standards for consistent flavour, tenderness and
juiciness.
Meat Math
Confused about how big a roast to buy? Use this
handy Meat Math chart to help. Note: Number of
servings are based on generous servings or the
hope for some leftovers.
MEAT MATH
Raw Roast Size Boneless Roast Bone-in Roast
500 g
1 kg
1.5 kg
2 kg
2.5 kg
2
4
6
8
10
1.3
2.5
4
5.3
6.7
BUTCHER'S GUIDELINES
The Meat Math chart numbers are based on
buying 12 oz (375 g) of roast per person
(roast with bone) or 8 oz (250 g) per person
(if boneless). This will allow each person
about 4 oz (150 g) cooked roast beef.
Roast Beef’s Value Proposition
Consider the value of roast beef by comparing
costs per serving rather than total price. You get
4 servings for each pound (500 g) boneless beef
roast. For a whole turkey/chicken, you get about
2 servings for each pound (500 g).