People and Management October 2018 | Page 55

www.peopleandmanagement.com ment.com transfer ideas from one set of concepts to another; a simile is a metaphor that uses ‘like’ or ‘as’ to make the description more emphatic, while an analogy is a comparison between two things, for explanation or clarifi cation. All of us enjoy a good story, whether it’s a novel, a movie, or simply a friend’s anecdotes. Why is it that we feel more engaged when we hear a narrative? Research says that whilst listing to a narrative, not only are the language processing parts in our brain activated, but other areas in our brain that we would have used while experiencing the event fi rsthand are also activated! Quite literally, a story has the inherent capacity to put our whole brain to work! Preaching or advocating or recommending a course of action neither works with children nor with adults. Whereas the message within a story becomes apparent to the reader who often thinks ‘I know this’ even as the person is reading the story. The belief or consequential course of action is therefore self-initiated by the readers themselves. Why do we have a narrative mind? Simply put, we’re wired that way. All day long, from the time we wake up until we go to sleep, we think in terms of narratives; the ‘to-do’ list, grocery shopping, work, friends, and family. We make up short episodic narratives in our heads for practi- cally every action and conversation. Talk- ing to yourself, narrating personal stories, and engaging in gossip makes up almost 100 percent of our conversations. Whenever we hear a story, we want to relate one of our lived experiences with it. That’s why metaphors work so well with us. The simpler a story, the more likely it will embed itself into our subconscious mind. The best way to truly learn and relate is through a short story with simple language and low complexity. Metaphorical thinking is fundamental to cognition, communication, and our narrative mind. This makes it a valuable tool for helping friends, family, colleagues, and clients gain new perspectives. Using a metaphor is a helpful way of talking about emotional and relational experience. The mind has the innate capacity to understand new ideas by relating them to familiar concepts. The book is an anthology of a hundred stories from different sources, ranging from Grandmother’s tales to Zen. Each little story in the book is intended to leave a defi nite imprint on the subconscious mind. Using metaphor has been a tradition in all the major schools of therapy and is a particularly helpful way of talking about emotional and relational experience. No number of lectures, power points or vision and mission statements can so pithily and impressively convey what a story can. The book is an anthology of a hundred stories from different sources, ranging from Grandmother’s tales to Zen. Each little story in the book is intended to leave a defi nite imprint on the subconscious mind, changing the way we think and behave by instilling new ideas, relating them to concepts, and creating new values and morals; thus inspiring you to greater heights. It is a wonderful read for all age groups as each story can easily be related to our lives and the lives of people around us. None of the stories preach and yet, they often carry a profound message that leaves its mark on the mind of the reader. The stories can take you back to real life events that often go unnoticed, whether during one’s childhood, student years, or adult life. Each story is different, and one can choose to pick a story at random and be surprised that it makes perfect sense. The hundred stories are crisp, short, and succinct with not a single word wasted. The book makes a wonderful object to have around at home and is also a wonderful gift to inspire and motivate those around us. P & M Vol. 9 Issue 6 • Sep-Oct 2018, Noida / Pre-Event Edition | 55