CAN EMPLOYEES
AFFORD TO
RETIRE?
NUKKAD
NATAKS
GUERRILLA
HIRING
Organisations in India
are required to implement
awareness programs according
to the sexual harassment
prevention guidelines.
American Express, a Great
Place to Work® Certifi ed TM
organisation, partnered with
BE.ARTSY, a social enterprise
that offers several innovations
to increase awareness on
such social issues, to design
a Nukkad Natak to create
awareness among their
millennial employees. This
form of street theatre is very
popular as it enraptures the
audience with its sheer energy,
presentation, delivery and
engages a larger audience in a
single forum. The pilot for the
series, conducted in May 2015
garnered a heartening response
from the leadership as well as
from the employees and catered
to more than 1250 people.
36
The term guerrilla marketing
is a concept that was fi rst
popularised by Jay Conrad
Levinson in his book in 1984.
At its core, it involves catching
the audience’s attention with
your message when they least
expect it. Lemon Tree Hotels, a
Great Place to Work® Certifi ed TM
organisation, uses recruitment
cards to assist in talent
acquisition. These are the size of
visiting cards and come in red,
green, and yellow: the Lemon
Tree brand colours. The intent
behind these cards is to hire
people who go out of their way to
provide good service and make
an impression. When a Lemon
Tree employee sees someone (for
instance at a coffee shop) going
the extra mile and could be hired,
a recruitment card is shared,
instead of the personal business
cards. This helps maintain
anonymity and also points the
prospective employee in the right
direction to establish formal
contact with the organisation.
| Vol. 9 Issue 6 • Sep-Oct 2018, Noida / Pre-Event Edition
People don’t like to think
about pension and routinely
underestimate the costs. At
Forbes Marshall, a Great
Place to Work® Certifi ed TM
organisation, counselling
sessions are organised for all
members retiring that year
on issues such as health and
fi nances. Post-retirement, the
members are encouraged to
remain associated with the
organisation as consultants
and mentors. Hence, the retired
members are supported in one
of the most diffi cult transitions
of life and the organisation gets
to retain their expertise.