THE GIG
ECONOMY
THE RED BOX
ANGREZI
PAATHSHAALA
CACTUS is a global medical
communications agency with
a unique business model.
To meet their customers’
requirements for speedy
turnaround and specialised
subject matter expertise, their
workforce includes a large
number of freelancers who can
work from anywhere and can
select the number of hours they
want to work. They conduct
regular surveys to engage with
freelancers and send updates
and bulletins. The system
allows the freelancers to mark
their unavailability. Therefore,
jobs are only allocated to them
when they are free to take them
on. The freelancers also have
the option of developing their
skills through organisations’
academic resources and are
offered incentives and bonuses
as reward for regular high-
performing.
34
Marico created the Nihar
Shanti Amla brand with a
purpose; fi ve percent of all
proceeds from sales under
the brand are contributed
to the cause of children’s
education. As part of this,
the organisation launched
the fi rst-of-its-kind mobile
phone based tutorial –
Angrezi Mobile Paathshaala,
a missed call based English
learning platform. Through
this initiative, people are
encouraged to give a missed
call to a designated number,
following which they receive
a call back leading them to a
series of interactive English
language learning modules.
The outcome has been
phenomenal; the app has been
able to garner more than 16.20
lakh unique callers since its
inception.
| Vol. 9 Issue 6 • Sep-Oct 2018, Noida / Pre-Event Edition
Everything begins with an
idea. Adobe strongly believes
in empowering its employees
to explore, evaluate, and evolve
their own idea through the
Red Box Process. They fund
early exploration of potential
ideas through a pre-paid
innovation credit card directly
handed to the employees with
an authorised budget which
empowers them to spend
20 percent of their time to
work on new ideas. The red
box program has brought to
light a host of new ideas, at
a much faster rate and lower
cost than previous innovation
efforts. The red box has also
earned strong enthusiasm and
commitment from employees
who have consistently given the
program a Net Promoter Score
of over 90 percent. In the fi rst
three months of the program,
few innovators had already
earned blue box funding and
were set on the path to turning
their dream into reality.