FOCUS
ENGAGING
EMPLOYEES
‘HR 360
DEGREE KICK
BOX’
Shubhankar Malakar
CHRO – Telecom Network
Solution Pvt Ld.
I
remember when I was working with a
Super Brand Tile company, I had been told
by Management to reduce the attrition rate
of Area Managers and Regional Managers. I
did everything possible to arrest the attrition
but was not able to meet the management
expectation. I pondered upon ‘what’s wrong’
day and night. It took me more than two years
to understand that this was due to a lack of
employee engagement from top to bottom.
Understanding employees’ aspiration
is a must. We can cultivate an employee
engagement culture once we understand the
38
| Vol. 10 Issue 2 • FEBRUARY 2019, Delhi NCR
need for employees. There are employees
who are staying far away from family, so they
would need activities which connect them to
the family. Management could send Thank You
letters to such employees’ parents, thanking
them for putting their son/daughter in your
organization and he/she is a true resource
for achieving organizational goals. Likewise,
there are employees whose hobby is singing.
Surely we can engage him/her with creating a
formal interdepartmental competition. There
has to be two-way communication wherein we
take feedback in a formal way, maybe on every
fortnight, through teleconference/video with