IMBERA CRYSTALLIZES GROWTH
IN CONJUNCTION WITH OPTIMAS
ooling giant Imbera has
reaped the benefits of a
knowledgeable global
fastener supply partner,
by involving Optimas to
strengthen and manage its complex
component supply chain. During a period
of over 2 years, Optimas has been able
to streamline supply for Imbera's main
production facility in Queretaro, Mexico,
delivering tangible cost savings to the
premium cooler manufacturer to aid
company expansion.
C
For over 70 years, Imbera has been
manufacturing high quality cooling units,
with the business typically introducing
10 new products to market every year.
A major player in the industry, Imbera
exports its coolers to 45 countries
worldwide.
However, a complex supply chain
that involved multiple vendors was
complicating operations, so the business
took the decision to involve fastener and
supply chain experts, Optimas. With a
proven history in delivering component
supply solutions to a number of other
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HVAC manufacturers in the region,
Optimas could demonstrate to Imbera its
capacity to deliver, which allowed the new
partnership to blossom.
Ricardo Rodriguez, Regional Director at
Optimas OE Solutions Mexico, explains:
"Our dedicated service for Imbera has
delivered value through total cost and
efficiency savings to their operations.
Our combination of increasing efficiency,
reducing stock inventory, consolidating
suppliers and standardizing components
provides a strong framework which
can adapt easily to Imbera's future
growth. A relationship based on mutual
trust, expertise in industry and success
has been embodied by our increased
involvement in further divisions of the
business - a relationship that with this
framework, is only set to grow."
C onsolidating and strengthening
supply
Originally, Imbera was ordering parts
directly from a complex network of
vendors, which made it difficult to
accurately track costs and efficiency
across the entire supply chain. As a result,
Optimas was required to consolidate
the supply chain to provide Imbera
with one singular point of contact
regarding component supply. To gauge
the requirements of Imbera, Optimas
conducted joint fastener implementation
meetings to understand the existing
framework and areas that could be
streamlined.
To limit the number of individual vendors
supplying to Imbera, Optimas first set
about grouping as many components
as possible within a reduced number of
manufacturers. By this method, parts were
consolidated within certain suppliers,
allowing an increased efficiency of
product selection, but also reduced the
total cost of acquisition when ordering
multiple fastener variations. The approach
increased uniformity within the supply
chain for Imbera, which allowed the
business to more accurately measure
the overall performance of its logistics
framework, improving the strength of
sourcing.